Monday
Nov172008
Benefits of Web Analytics
Monday, November 17, 2008 at 01:42PM
Website design and search engine optimization (SEO) doesn't end when your website is launched. Faithfully checking your web stats can help you see what's working, what isn't, and what you can do about it. The November issue of Inc. Magazine has a great article about interpreting web analytics to boost website sales. I would recommend reading the entire article but here's a quick outline.
Using web analytics, such as Google Analytics, can offer a huge amount of information about your visitors that can be used to generate more traffic and convert visitors into buyers. Although the vast amount of information can seem overwhelming, it's worth investing the time (or money to hire a professional) to understand how your site can be improved. Here are some things to look for:
1. Traffic Mix - Looking at where your traffic is coming from can help you determine where you need to focus your efforts.
2. Page Views - A high number of clicks from a user can mean that your site is engaging or it could mean that the user-interface is poor and customers can't find what they're looking for.
3. Bounce Rate - How many visitors are leaving after visiting only one page?
4. Going Global - Do you have international visitors? What can you do to appeal to them?
5. Abandoned Shopping Carts - Are your visitors ditching their shopping carts before checking out? Maybe your checkout process is confusing or too time consuming.
6. Keywords - If search engine referrals are only coming from people that already know your name then maybe it's time to work a little more on your SEO strategy.
Using web analytics, such as Google Analytics, can offer a huge amount of information about your visitors that can be used to generate more traffic and convert visitors into buyers. Although the vast amount of information can seem overwhelming, it's worth investing the time (or money to hire a professional) to understand how your site can be improved. Here are some things to look for:
1. Traffic Mix - Looking at where your traffic is coming from can help you determine where you need to focus your efforts.
2. Page Views - A high number of clicks from a user can mean that your site is engaging or it could mean that the user-interface is poor and customers can't find what they're looking for.
3. Bounce Rate - How many visitors are leaving after visiting only one page?
4. Going Global - Do you have international visitors? What can you do to appeal to them?
5. Abandoned Shopping Carts - Are your visitors ditching their shopping carts before checking out? Maybe your checkout process is confusing or too time consuming.
6. Keywords - If search engine referrals are only coming from people that already know your name then maybe it's time to work a little more on your SEO strategy.
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