Annual Report Design That You'll Notice

Home Retail Group – Reporting outside of the box from SAS on Vimeo.

I came across this video on the Fast Company website today. It's a pretty interesting take on the idea of annual report design.

Too often annual reports can be beautiful pieces with lots of time and effort put into them but in the end not many people notice them. So what if instead of a printed book the report was a stop-motion video? That's what SAS, a UK branding firm, did for Home Retail Group. I'm guessing that quite a few more people have seen this video than would have seen a printed report.