We just finished updating our portfolio with work for the University of Redlands School of Business. We've been working with them for over a year and it's been a great process.
The University of Redlands is a well-respected institution here in the Inland Empire. With 8 locations across Southern California, the School of Business helps students, particularly working adults, obtain degrees.
When the School of Business first approached me, they felt that the design of their marketing material was outdated and didn't adequately portray their focus on sustainability. They wanted to completely redesign everything for the school. After thoroughly discussing their goals and plans for the school and their communication pieces we went to work on our research. We took a look at what the competition was doing, we toured the campus and we spoke to current students.
When the research phase was complete, we set out to create design comps that would be effective in reaching the School of Business audience while conveying their message. All of the ideas were well-received by the school leadership and in the end they decided to go with the look shown in the portfolio.They felt this design best conveyed their focus on sustainability with the use of clean white space and organic lines and colors.
With the design chosen, we set out to implement this look throughout all of their communication pieces. This included multiple brochures, program information sheets, posters, flyers, print advertising and web advertising. The results have been well-received and effective. Transferring all communications into the new look continues to be an exciting process as we work out ways to apply the design to new materials. One of the great things about working with the School of Business has been their commitment to consistency throughout the new campaign. This consistency has helped brand the school and increase effectiveness.
Take a look at the work and let us know what you think, or contact us if you think we may be able to help you.
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Monday, May 11, 2009 at 07:33PM