Today was a good day, partly because of this:
Ubicare offers content to healthcare providers. One of the extras they offer on their site is an engagement chart. This chart uses an equation to measure engagement from hospital Facebook pages taking into account number of followers, comments, likes, clicks and more. The chart is updated each week based on engagement from the previous week.
This week the Facebook page that I manage was number one on the chart. Although we're typically in the top 2 or 3% it's exciting to see our name at the top of a list that includes more than 1,100 hospital pages.
Engagement is an important factor in social media. It's not the only thing but it is often a good indicator of success. The equation used to measure engagement isn't perfect but it's still interesting to be able to see what Facebook pages are doing things well. I've been able to learn some good lessons from other pages at the top of the list.
Please excuse the self-serving post today.
I should mention that I am not a client of Ubicare.