Graphic Design Referenced Review
Friday, July 30, 2010 at 02:16PM 
I don't typically post book reviews here but I really wanted to let people know about a book that I picked up at the HOW Conference this summer. Graphic Design Referenced comes from Bryony Gomez-Palacio and Armin Vit of Under Consideration (a great resource in itself).
The book first piqued my interest because of the numerous case studies throughout the latter section of the book. Without much time to look through the rest of the book thoroughly I purchased it and shipped it back to my office with a few other books from the conference. I hadn't really opened it up until this week while I was researching a new campaign but I quickly realized that it was far more useful than I'd first thought.
Graphic Design Referenced calls itself "A Visual Guide to the Language, Applications, and History of Graphic Design" and starts out almost like a textbook. I don't mean that in a bad way, this is the way design textbooks should be written. Among the subjects discussed are typography, print production and grid structure. The information is so well organized with so many examples that it really makes everything easy to understand and easy to remember.
The design samples and case studies continue on through the remainder of the book. In the final "Practice" section, there are numerous examples of logo design, brochure design, poster design, publication design and so on. Not only does the book provide great inspiration for future projects but the back stories provided on each one really give a lot of insight into the thoughts behinds the designs.
The massive amount of information in this book could almost be overwhelming but the authors and designers did a great job of structuring everything so it feels manageable.
There are a ton of books out there on graphic design and it can be tough to decide where to spend you're hard-earned money. I love this book because of the great content but also because I feel like I really got a lot for my $50. If you're a designer, design student or have an interest in advertising and marketing I would highly recommend this book.
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